I've lived in Michigan my entire adult life, having immigrated to the USA from India immediately after I graduated from college (and married). In fact, I've lived in Michigan longer than I've lived in my birth city Bombay, India. So this is home! And I love it here.
Yes, it's cold in Michigan (especially since I came here from a city that had an average temperature of 90 degrees year round). Yes, we currently have one of the worst economic climates in the county. And yes, the automakers who ruled Michigan and for that matter positively impacted the entire country's economy, are struggling to survive.
And yes, we have a brand image problem. (The Pure Michigan ads with Jeff Bridges haven't really done a whole lot to improve our image outside of Michigan. But that's a topic for another post.).
So it was with pleasure that I saw this ad and read about the "Business Leaders for Michigan" campaign that launched today. Here's the video, creatively done, and very telling in it's message that "together we can".
So let's all work together to TURN MICHIGAN AROUND. Every single one of us can make an impact. Let's do it people! Let us collaborate, exchange ideas, support each other, innovate, create, build, and make Michigan a state that everyone wants to emulate.
